It is an organized collection of data, generally stored and accessed electronically from a computer system.

• Data.

• Database.

• Database system.

• None of the above.

Data is organized into rows, columns and tables.

• True.

• False.

What is the meaning the word Concept?

• Support.

• Idea.

• Data.

• Set.

By collecting all these data, a database is created that contains the following segments:

• Guest need.

• Guest habit.

• Guest satisfaction,

• All of the above.

An example of SOD is Guest Name.

• True.

• False.

An example of an SMI is

• Guest Name.

• Frequency of visit.

• Titles.

• Company, home address.

Increase marketing costs in the long run, because it allows the marketing budget to be put to use more accurately.

• True.

• False.

... is the process of good quality data becoming poor.

• Re-keying.

• Several factor.

• Data decay.

• All of the above.

The database itself is the stored information.

• True.

• False.

The types of information stored in the database are defined by the corresponding data structures.

• True.

• False.