Corporate Identity LAP

1. The Target bullseye and the McDonald’s golden arches are examples of

• a. corporate brands.

• b. logos.

• c. brand personalities.

• d. brand promises.

2. Corporate brands are important because they

• a. help businesses stand out.

• b. build customer distrust.

• c. help businesses blend in.

• d. ensure a business’s success.

3. Colors, logos, and images are all elements that make up a company’s

• a. brand values.

• b. brand identity.

• c. brand promise.

• d. distributor brand.

4. Which of the following is part of a company’s brand identity:

• a. Values

• b. Promises

• c. Design

• d. Personality

5. A health-food company believes in customer satisfaction and cares about providing customers with healthy, high-quality food. These beliefs are known as

• a. distributor brands.

• b. brand identity.

• c. brand personality.

• d. brand values.

6. Brand values are one way that a company can

• a. destroy other companies’ reputations.

• b. show how similar it is to its competitors.

• c. differentiate itself from the competition.

• d. describe what the brand would be like as a person.

7. A brand describes itself as funny, outspoken, and young. This is the company’s brand

• a. lifestyle.

• b. character.

• c. values.

• d. personality.

8. Which of the following is a brand personality:

• a. We promise to provide the highest quality merchandise at the best possible price.

• b. Serious, knowledgeable, and reliable

• c. Integrity, honesty, and authenticity

• d. Logos, images and graphics, and names

9. A department store sells clothing from brands like Levis, but it also sells its own private brands of clothing, also known as __________ brands.

• a. distributor

• b. corporate

• c. value

• d. business

10. Telling a brand story is important because it

• a. is entertaining for customers.

• b. is a fun activity for the company.

• c. connects the brand with customers.

• d. eliminates the need for a corporate brand.