Consumer Markets and Consumer Buyer Behaviour

Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour

• waiting for advice

• information search

• enjoying the product

• all of above

The recognition of the problem or need starts because the person finds a difference between:

• Actual state and Perceived discrepancy

• Actual state and Desired state

• Desired state and Problem recognition

• Perceived discrepancy and Problem recognition

Some of the external sources of information to which a person can go are:

• Reports of companies, business statistics and press

• Press articles, academic information and consumer studies

• Personal resources, Social networks and commercial sources

• Reports of companies, academic information and press

The definition "individuals passing on information, experiences or promotional messages to each other" refers to:

• Point of sale

• Word of mouth

• Purchase decision

• The unexpected

The decision processes and actions of consumers as they buy services and products are knows as?

• purchase decisions

• buying behavior

• the consumer decision-making process

• post-purchase evaluation

Which of the following is not an important factor that makes up personal identity?

• gender

• age

• personality

• social environment

________________________ is a frame of mind developed from a person's values, beliefs, and feelings

• attitude

• lifestyle

• self-concept

• culture

The following are decision model EXCEPT ?

• Information search

• Purchase decision and delivery

• Evaluation and alternative

• Private corporation

Your teacher wants a pair of these Jimmy Choo shoes but a pair of shoes from low cost brand Christian Siriano would be just as stylish. What part of need recognition is satisfied by her decision?

• functional
• psychological
• both
• Is Jeanean out of her mind? What is she thinking wanting a pair of $2000. 00 shoes?

Which is NOT a factor in the Consumer Decision Process?

• Purchase
• Post Purchase
• Limited Liability
• Need Recognition