Marketing U10 ,11

1. The environment that consists of demographic, economic, natural, technological, politic and cultural are refer to ___________________ environment.

• Macro

• Micro

• Business

• Marketing

2. In terms of its effect on marketers, the increased in petrol price, mostly effected the __________________ environment.

• Culture

• Political

• Societal

• Economic

1. _______________ is the study of the human population in terms of size, density, locations, gender, race, occupation and other statistics.

• a. Psychographics

• b. Demography

• c. Environmentalism

• d. Consumerism

4. The Australian Government regularly conducts a census, collecting information about everybody who is in Australia on a given date. Many of the questions asked in the census are demographic. Which of the following is not a demographic characteristic?

• a. Ethnicity

• b. Marital status

• c. Gender

• d. Age

• e. All of the options listed are demographic characteristics

5. The microenvironment consists of larger societal forces that affect the marketing manager such as demographic, economic, natural, technological, political and cultural forces.

• a. True

• b. False

6.Which is the first P's of Marketing mix as per 'Mc Carthy'?

• Product

• Promotion

• Price

• Place

A brand is a...?

• A. Product Plan

• B. Product Cost

• C. Quality

• D. Product or Service Name

8 .Which of the following statements is true?

• A. Demography is the study of human population in terms of size, density, location, age, gender, occupation and other statistics

• B. The technological environment is made up of institutions and other forces that affect a society's basic values, perceptions,...

• C. The ecological environment consists of factors that affect consumer purchasing power and spending patterns

• D. None of the above

9. The macro environment are the larger societal forces that affect the micro environment - demographic, economic, ecological, technological, _______, and _______ forces.

• A. political, cultural

• B. political, supplier

• C. competitor, cultural

• A. none of the above

10. . Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are ________.

• A. customer focus, cost, convenience, and communication

• B. customer solution, customer cost, convenience, and communication

• C. convenience, control, competition, and cost

• d. competition, cost, convenience, and communication