
Marketing U10 ,11
Authored by Lê Lê
English
1st - 4th Grade
Used 8+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. The environment that consists of demographic, economic, natural, technological, politic and cultural are refer to ___________________ environment.
Macro
Micro
Business
Marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. In terms of its effect on marketers, the increased in petrol price, mostly effected the __________________ environment.
Culture
Political
Societal
Economic
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. _______________ is the study of the human population in terms of size, density, locations, gender, race, occupation and other statistics.
a. Psychographics
b. Demography
c. Environmentalism
d. Consumerism
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
4. The Australian Government regularly conducts a census, collecting information about everybody who is in Australia on a given date. Many of the questions asked in the census are demographic. Which of the following is not a demographic characteristic?
a. Ethnicity
b. Marital status
c. Gender
d. Age
e. All of the options listed are demographic characteristics
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. The microenvironment consists of larger societal forces that affect the marketing manager such as demographic, economic, natural, technological, political and cultural forces.
a. True
b. False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6.Which is the first P's of Marketing mix as per 'Mc Carthy'?
Product
Promotion
Price
Place
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A brand is a...?
A. Product Plan
B. Product Cost
C. Quality
D. Product or Service Name
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