Marketing U10 ,11

Marketing U10 ,11

1st - 4th Grade

10 Qs

quiz-placeholder

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Marketing U10 ,11

Marketing U10 ,11

Assessment

Quiz

English

1st - 4th Grade

Practice Problem

Medium

Created by

Lê Lê

Used 8+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. The environment that consists of demographic, economic, natural, technological, politic and cultural are refer to ___________________ environment.

Macro

Micro

Business

Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. In terms of its effect on marketers, the increased in petrol price, mostly effected the __________________ environment.

Culture

Political

Societal

Economic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. _______________ is the study of the human population in terms of size, density, locations, gender, race, occupation and other statistics.

a. Psychographics

b. Demography

c. Environmentalism

d. Consumerism

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

4. The Australian Government regularly conducts a census, collecting information about everybody who is in Australia on a given date. Many of the questions asked in the census are demographic. Which of the following is not a demographic characteristic?

a. Ethnicity

b. Marital status

c. Gender

d. Age

e. All of the options listed are demographic characteristics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5. The microenvironment consists of larger societal forces that affect the marketing manager such as demographic, economic, natural, technological, political and cultural forces.

a. True

b. False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6.Which is the first P's of Marketing mix as per 'Mc Carthy'?

Product

Promotion

Price

Place

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand is a...?

A. Product Plan

B. Product Cost

C. Quality

D. Product or Service Name

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