Consumer Markets and Consumer Buyer Behavior

The consumer market is made up of which of the following?

• Individuals who acquire goods or services for personal consumption

• Households that purchase goods or services for personal consumption

• Businesses that purchase goods and services

• All of the above

Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior.

• Buyer responses

• Stimuli

• Components of the buyer's decision process

• Buyer characteristics

Most large companies research ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.

• market

• permanent

• consumer

• social

The starting point of understanding a consumer's response to various marketing efforts is the ________ of a buyer's behavior.

• Belief

• Subculture

• Postpurchase feeling

• Stimulus-response model

Marketing stimuli consist of the four Ps. Which is NOT one of these?

• Product

• Politics

• Price

• Promotion

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

• Economic

• Technological

• Political

• Channel

________ is(are) the most basic cause of a person's wants and behavior.

• Culture

• Brand personality

• Cognitive dissonance

• Societal factors

Marketers are always trying to spot ________ in order to discover new products that might be wanted.

• Lifestyles

• Cultural shifts

• Groups

• Dissonance

________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors

• Social classes

• Cultures

• Reference groups

• Attitudes

What is one way that social class is NOT measured?

• Occupation

• Education

• Income

• Number of children in the family