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Service Marketing

Authored by Mohnish Kumar

Business

University

Used 8+ times

Service Marketing
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ______________________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

Service

Demand

Need

Physical object

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Distinct characteristic of services is_____________

Intangibility

Inseparability

Variability

Perishability

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are examples of services EXCEPT:

banking.

hotels and motels.

tax preparation.

computer software

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services are typically produced and consumed simultaneously. This is an example of the ________characteristic of services.

Intangibility

Variability

Inseparability

Simultaneously

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services can not be stored. This describes the ___________characteristic of services. a. Intangibility

Variability

Inseparability

Inconsistency

Perishability

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Examples of pure tangible goods include all of the following EXCEPT:

Soap.

Tax preparation.

Toothpaste.

salt

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________describes the employees skills in serving the client.

Internal Marketing

External Marketing

Relationship marketing

Interactive marketing

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