Two-Minute Social Media Influencers Drill

Who can be social media influencers (SMIs)?

• bloggers

• vloggers

• Youtubers

• Instagrammers

• celebrities and micro-celebrities

Why do followers follow SMIs?

• like the nature of noncommercial communication

• enjoy reading market-oriented offerings

• develop imagined friendship with the influencers

• have direct interactions with the influencers they admire

• expect influencers to have an unbiased, original, and trustable content

What is authenticity in branding?

• true

• genuine

• fashionable

• real

• noncommercial

What are the techniques used by SMIs to craft an authentic self-presentation (Audrezet, De Kerviler, & Moulard 2018, p.2)?

• circulating selfies

• posting original and creative content

• shooting videos that operate with the code of dialog immediacy and live atmosphere

• interacting directly with followers

What key strategies do SMIs use to maintain their personal authenticity when partnering with brands (Audrezet, De Kerviler & Moulard 2018, p.2)?

• interactivity

• passionate

• selfies

• transparent