Product

A business starts with:

• money

• idea

• need

• dream

packaging:

• Protects the product.

• Increases total product value and assists product sale.

• is one of the 4P’s

• the 1st and the 2nd

GUARANTEE:

• is the set of material and intangible features designed to meet the needs of consumers.

• it is promise that the product will meet certain standards.

• ιnformation tool for consumers

• all the above

BRANDNAME is:

• a word

• a symbol

• A way (word or symbol) to recognize the product.

What stage is Coca Cola in the product life cycle?

• GROWTH

• ΜATURΙΤΥ

• DECLINE

• SATURATION

Which of the following products is in the growth stage?

• Blue Ray Players

• DVD Players

• Video Recorders

• 3D Televisions

Which of the following products is in the decline stage?

• 3D Televisions

• Blue Ray Players

• DVD Players:

• Video Recorders

which of the following products is in the stage of maturity?

• Typewriters

• Laptops

• Holographic Projection

• Tablet PCs

Sales fall off and profits drop

• decline

• introduction

• maturity

• growth

Not all products follow all five stages of the product life cycle.

• true

• false