4.6 Extended Marketing Mix

4.6 Extended Marketing Mix

10th - 12th Grade

12 Qs

quiz-placeholder

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4.6 Extended Marketing Mix

4.6 Extended Marketing Mix

Assessment

Quiz

Business

10th - 12th Grade

Hard

Created by

Jason Marchant

Used 49+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing mix for goods includes

Product, profit, place and promotion

Place, product, performance and price

Promotion, product, price and place

Price, place, product and public

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing mix for services does not add

physical environment

position

people

process

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

'People' of the extended marketing mix is focused on

The wealth of the customers

Training of the manufacturing staff

Employee salaries

The employee-customer relationship

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The employee-customer relationship will vary from business to business most likely due to...

culture

innovation

change

ethics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

'People' in the extended marketing mix is important when

Customers are thinking of buying a product

Customers are buying a product

Customers already bought a product

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

'Process' in the extended marketing mix is

The quality of the equipment to make the product

The quality of the raw materials used to make the product

How the products is delivered to the consumer

How the products is consumed by the customer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Examples of process do not include

The payment methods provided by the business

The delivery options provided by the business

Single-use log-ins for a variety of websites

The quality of after-sales care provided by the business

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