Introduction to Promotion

Promotions is the marketing process ‘that ________, _______ and ________ buyers on a product.

• tells, announces, informs

• informs, persuades, reminds

• entices, forces, persuades

• tells, forces, reminds

All of these are tools of promotional mix, except;

• Advertising

• Sales Promotion

• Product

• Direct Marketing

These are the criteria of the definition of advertising, except;

• It is mostly free.

• Delivered through mass media.

• There must be a sponsor.

• The message is non-personal.

The objectives of advertising are as follows, except;

• To inform

• To reduce cost

• To persuade

• To compare

_________ advertising is the delivery of advertising messages through mass media with the intent of informing a target market about the benefits offered by a product or innovation.

• Reminder

• Persuasive

• Comparative

• Informative

Marrybrown restaurant decide to communicate about their new menu in the advertisement. The most suitable objective is ____________.

• to inform

• to persuade

• to remind

• to compare

___________ advertising is a component in an overall advertising strategy that seeks to entice consumers into purchasing specific goods or services, often by appealing to their emotions and general sensibilities.

• Reminder

• Persuasive

• Comparative

• Informative

Watson Malaysia has plan to give freebies and discounts for the 2020 Ramadan Sale. The most suitable objective for their advertising campaign is _______________ advertising.

• reminder

• persuasive

• comparative

• informative

The purpose ________ objective is to point out a brand’s unique benefits compared to the competition.

• reminder

• persuasive

• comparative

• informative

Maxis's new advertising campaign pointed out their better internet plan as opposed to their competitors, Celcom and Digi, without mentioning their names in the ad. Maxis is using ________objective.

• Reminder

• Persuasive

• Comparative

• Informative