Introduction to Promotion

Quiz
•
Business
•
University
•
Medium
Mahjabin Yusof
Used 54+ times
FREE Resource
24 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Promotions is the marketing process ‘that ________, _______ and ________ buyers on a product.
tells, announces, informs
informs, persuades, reminds
entices, forces, persuades
tells, forces, reminds
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
All of these are tools of promotional mix, except;
Advertising
Sales Promotion
Product
Direct Marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are the criteria of the definition of advertising, except;
It is mostly free.
Delivered through mass media.
There must be a sponsor.
The message is non-personal.
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The objectives of advertising are as follows, except;
To inform
To reduce cost
To persuade
To compare
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
_________ advertising is the delivery of advertising messages through mass media with the intent of informing a target market about the benefits offered by a product or innovation.
Reminder
Persuasive
Comparative
Informative
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Marrybrown restaurant decide to communicate about their new menu in the advertisement. The most suitable objective is ____________.
to inform
to persuade
to remind
to compare
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
___________ advertising is a component in an overall advertising strategy that seeks to entice consumers into purchasing specific goods or services, often by appealing to their emotions and general sensibilities.
Reminder
Persuasive
Comparative
Informative
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