Market Segmentation and Target Marketing are the same thing?

• TRUE

• FALSE

Why is Marketing Important?

(There is more than 1 correct answer)

• Can help the business to grow through entering new markets.

• Can attract new customers

• Its easy to get staff to work in this department

• Every business has a Marketing Department

Target Marketing in when a company targets a ____________ group of people with their product or service.

How many different Target Markets have we learned about?

• 4

• 5

• 7

• 10

What method of Market Segmentation is being used here?

• Gender

• Occupation

• Income

• Age

What method of Market Segmentation is being used here?

• Lifestyle

• Occupation

• Social/Cultural

• Age

What method of Market Segmentation is being used here?

• Income

• Gender

• Social/Cultural

• Age

What method of Market Segmentation is being used here?

• Lifestyle

• Gender

• Social/Cultural

• Age

Adverts are tied to our emotions and are designed to make us _____________ things

Which company spends millions on their Christmas Advert and has become famous for it.

They have had adverts like Monty the Penguin and Man on the Moon