Elements and principles of design.

These are the things that make up a design. They are the tools used to start a design.

• principles of design
• elements of design

These are what we do to the elements of design to create interest in an object.

• principles of design
• elements of design

Is light reflected off objects. It has three main characteristics: hue or its name, value (how light or dark it is), and intensity (how bright or dull it is). It helps creates a mood.

• Colour -element of design
• Line -element of design
• Shape -element of design
• Texture -element of design

The first and most basic element of design. Marks made with a pen or brush or the edge created when two shapes meet. Helps direct the eye and creates emphasis.

• Colour -element of design
• Line -element of design
• Shape -element of design
• Texture -element of design

Can be geometric (squares, triangles and circles), or organic (free formed shapes or natural shapes), add interest and define boundaries

• Colour -element of design
• Line -element of design
• Shape -element of design
• Texture -element of design

Is the surface quality of a shape – rough, smooth, soft, hard, glossy etc. They can create a more three-dimensional appearance on this two-dimensional surface.

• Colour -element of design
• Line -element of design
• Shape -element of design
• Texture -element of design

There are two types, geometric (man-made) and natural (organic). The combining of two or more shapes or a collection of lines creates it. It may be enhanced by tone, texture and colour.

• Form - principle of design

• Contrast - principle of design

• Balance - principle of design

• Proportion - principle of design

Is the juxtaposition of opposing elements. It allows us to emphasize or highlight key elements in your design.

• Form - principle of design
• Contrast - principle of design
• Balance - principle of design
• Proportion - principle of design

It provides stability and structure to a design. It’s the weight distributed in the design by the placement of your elements.

• Form - principle of design
• Contrast - principle of design
• Balance - principle of design
• Proportion - principle of design

The relationship between objects with respect to size, number, including the relationships between parts as a whole.

• Form - principle of design
• Contrast - principle of design
• Balance - principle of design
• Proportion - principle of design