Brand Equity Models

Brand Equity is a result of

• Similarities in employee responses

• Differences in Consumer responses

• all of the above

• None of the above

Identify the CBBE - elements which measures emotional aspects of consumer

• Brand Image

• Brand feelings

• Brand resonance

• Brand salience

Consumer Based Brand Equity model is developed by

• Akar

• Keven lane keller

• Kotler

• None of the above

Brand Equity refers to the brand value determined based on

• employee perception

• consumer perception

• Market / Income / Cost based assessment

• All of the above

Attributes related with Brand Performance includes [Multiple options applicable]

• Price

• Image

• Reliability

• Style

Different categories of Brand judgement includes [Multiple options applicable]

• Brand quality

• Brand credibility

• Brand consideration

• Brand superiority

The ability of Brand to evoke excitement is measured through

• Brand image

• Brand salience

• Brand resonance

• Brand feelings

The relationship between the customer and the brand is measured through

• Brand resonance

• Brand image

• Brand salience

• Brand association

The branded retail jewelry store Tanishq has received the highest score for ------------- (Question taken from article )

• Brand image

• Brand salience

• Brand resonance

• Brand feelings

As per the report - The retail store Tanishq has received lowest score for

• Brand Resonance

• Brand judgement

• Brand image

• Brand feelings