Digital Marketing Application Mid-Term Test

The term conversion, in digital marketing, refers to achieving a specific goal, such as:

• Making a sale

• Taking a trial

• Registering for a newsletter

• All the answers are correct

The online presence, which comprises the different forms of online media controlled by a company, is also known as:

• Paid media

• Owned media

• Digital media

• Consumer journey

A digital marketing strategy is needed to provide consistent direction for an organization's online marketing activities. A good digital marketing strategy must

• Be independent of the offline marketing strategy.

• Provide a present direction to the digital marketing activities.

• Involve the selection of strategic options to achieve digital marketing objectives and create sustainable differential competitive advantage.

• Offer a lower basic price and discounts for the products sold through the Internet.

In relation to the digital marketing mix, what is the WRONG affirmative

• Digital technologies can approach several P's together, improving the customer experience (product), delivering the experience wherever you are (place), and all of this simultaneously promotes the product (promotion).

• Decision about the digital marketing mix should be taken with basis on the strategic definition of the target markets and brand positioning.

• The online product must be based on the value that the company can provide to customers through the Internet.

• Endorsement, awards, testimonies, customer comments, warranties and guaranties are examples of the digital core product.

• Online service differentiation can comprise elements as ordering ease, delivery, installation, customer training, customer consulting, maintenance and repair.

Digital marketing affects traditional marketing in which of the following ways?

• [A] Increases efficiency of traditional marketing functions

• [B] Technologically transforms marketing strategies

• [C] Marginalizes customer value but increases profitability

• [D] Both A and B are correct

If the daily budget for your campaign is less than the recommended amount, what may occur?

• Your Ads may show intermittently throughout the day

• Your ads will stop showing until you increase your daily budget

• Your Ads may be shown in a lower position

• Your Ads will show only when a user searches on your top performing keyword

SERP is one of the important concerns in digital marketing, what does SERP mean?

• Search Engine Results Page - The Web page that a Search Engine returns with the results of your search.

• Search Engine Resource Planning – A method to construct your website resource.

• Search Engine Result Position - An Algorithm that determines how Successful your keyword is.

• Search Engine Ranking Position - Where you rank in the Search Engine Results.

PPC in digital marketing terms means

• Pay Per Click- Advertisers pay a Fee each time one of their Ads is Clicked ... buying Visits to their Website.

• Prestige Professional Certification - Someone with Digital Marketing Certification.

• Production Price Curve - Determining the Price of the Marketing Campaign.

• Possibility Price Click - When a visitor initially clicks on a Price Button.

What is SEO?

• Search Engine Optimization - The Process of Affecting the Visibility of a Website in a Search Engine's unpaid results—referred to as natural/organic/earned results.

• Search Engine Optimizer - The Process of Affecting the Visibility of a Website in a Search Engine's paid results—referred to as unnatural/inorganic results.

• Search Engine Outcome - An Algorithm that Instantly shows you Projected Website Traffic.

• Search Engine Off - When your Website is not Found by the Search Engine.

What is “cost per customer acquisition”?

• The amount a company pays a customer to try their product

• The average cost of marketing spent per new customer

• The cost of marketing spent for a customer service subscription

• The cost to beat competitors