BUSINESS STUDIES

Which of these products is an example of a consumer good?

• Washing-up liquid

• Washing machine repair

• Drink can filling machine

• Design of an advertisement for computers

Which of these products is an example of a consumer service?

• Television

• Washing machine repair

• LP Gas filling machine

• Design of an advertisement for computers

Which of these products is an example of a producer good?

• Laptop

• A C repairing

• Drink can filling machine

• Chamber of commerce

All of the following are features of successful products except:

• a product that is not so expensive to produce that the price can be kept high

• a product that satisfies needs of consumers

• a product that is well designed and is of the quality expected by consumers

• a product that is sold at a price below cost of production

The following are all stages in the development of a new product. Which option below puts these in the order in which the stages should be carried out?

i)Launch the product into the whole market.

ii) Develop and test a prototype of the new product.

iii) Create new ideas for the product.

iv) Research into costs, methods of production and likely sales.

• i), iii), iv), ii)

• ii), iv), i), iii)

• iv), ii), i), iii)

• iii), iv), ii), i)

Which of the following is an advantage for a business of having a well-known brand name?

• It will not have to do any advertising

• It will be able to charge lower prices than businesses without a well-known brand name.

• It can produce low quality products and still sell them successfully.

• It will have good consumer recognition and loyalty of its products

The best example of brand loyalty is:

• when a consumer goes on using the same washing machine purchased several years ago

• when a consumer keeps buying the same products from the same manufacturer

• when a consumer keeps buying the same type of product from different manufacturers

• when a manufacturer always uses the same name for its products

All of the following are important features of packaging for a breakfast cereal except:

• contains important health and contents information

• protects the cereal from being crushed whilst being transported

• is eye-catching and helps to attract the consumer to the product

• can be re-used by the manufacturer

Choose the best features of packaging for a new soft drink aimed at young children:

• made of glass, with a label containing details of contents and healthy qualities of the drink

• made of permitted plastic that can be recycled, information on the label about contents and a new competition that young children can enter

• made of strong cardboard, with a colourful label containing content details and a money off voucher

• made of tin with a 'ring pull', large label containing the name 'Tested Good for you'.

Which one of the following options places the stages of a typical product life cycle in the correct order?

• Growth, maturity, decline, introduction

• Introduction, maturity, growth, decline

• Introduction, decline, growth, maturity

• Introduction, growth, maturity, decline