Marketing Promotion & Communication

Define the term 'promotion'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Why would a business use TV advertising?

• It is cheap

• It reaches a large audience

• It's highly targeted

• It's two-way communication

What is an advantage of using social media as advertising?

• It can be free/cheap

• It appeals to only a younger audience

• It is easy to get right

• YouTube

What is NOT a common sales promotion?

• Price reductions

• Reusing old stock

• Competitions

• Free samples

A paid non-personal message communicated to a select audience through a mass medium is refers to?

• Advertising

• Personal selling

• Sales promotion

• Public relations

The process of communicating with a potential buyer face-to-face with the purpose of selling a product or service is refers to?

• Advertising

• Personal selling

• Sales promotion

• Public relations

The image above refers to?

• Rebate

• Coupon

• Frequent user incentives

• Point of purchase display

A free product given to customers to encourage trial and purchase refers to?

• Rebate

• Sample

• Frequent user incentives

• Point of purchase display

A program that rewards customers who engage in repeat purchases refers to?

• Trade shows

• Buying allowance

• Frequent user incentives

• Point of purchase display

Which sales promotion methods will allow consumer to get an immediate incentive?

• Rebate

• Coupon

• Cooperative advertising

• Point of purchase display