MKT243 ( Chapter 3)

Describe the customer decision process?

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Consumer buying behavior in situation characterized by high involvement in purchase and significant perceived differences among brand is..

• Complex buying behavior

• Dissonance-reducing buying behavior

• Habitual buying behavior

• Variety seeking buying behavior

Consumer buying behavior in situations characterized by high involvement but few perceived differences among brand is ..

• Dissonance-reducing buying behavior

• Complex buying behavior

• Variety seeking buying behavior

• Habitual buying behavior

Consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences.

• Complex buying behavior

• Habitual buying behavior

• Dissonance-reducing buying behavior

• Variety seeking buying behavior

Variety seeking buying behavior

• Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences

• Consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences.

• Consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences.

Maslow hierarchy is the study about?

• human needs

• human desires

• human goals

Learning, beliefs and attitude are the characteristic of..?

• physiological factor

• cultural factor

• psychological factor

Define the culture, subculture and social class buying behavior. (brief and short answer)

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