Marketing Philosophies Review

This marketing orientation focus on aggressive sales techniques and belief that high sales result in high profits

• Production

• Sales

• Marketing

• Societal Marketing

The objective of this marketing philosophy is to satisfy customer needs and wants while enhancing individual and societal well-being

• Production

• Sales

• Marketing

• Societal Marketing

The focus of this marketing orientation is on the internal capabilities of the firm

• Production

• Sales

• Marketing

• Societal Marketing

Companies focused on this marketing orientation are interested on discovering what do customers

want and need?

• Production

• Sales

• Marketing

• Societal Marketing

Which of the following strategies illustrates a market orientation?

• Targeting the average consumer

• Implementing centralization

• Increasing overhead production costs

• Creating customer value

Researchers at PPG Industries Inc. spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out heat. PPG had not conducted market research before deciding to design the windshield. Moreover, the windshield is priced higher compared to the other brands. The company has now introduced the windshield in the market and is hoping that the customers will like it. PPG most likely has a(n)_____orientation.​

• exchange

• production

• promotion

• sales

Libra Electronic Inc. has launched a new range of light-weight vacuum cleaners with enhanced features. Before developing the product, Libra Electronic conducted a thorough study about customer requirements. The company also studied the quality of its competitors’ vacuum cleaners. Based on insights about customer wants and competitor strengths and weaknesses, Libra Electronic has designed vacuum cleaners that can be clearly distinguished from other brands. Libra Electronic most likely has a _____ orientation.​

• promotion

• market

• sales

• production

Filmin Inc. has decided to increase the production of its printers. Filmin does not conduct market research before making its marketing decisions. To ensure profits for the company, Filmin has instructed its marketing force to aggressively advertise and promote its printers. The CEO of Filmin believes that the market will absorb more products if powerful promotion strategies are used. After increasing production of printers, the company plans to reduce the prices of the printers to encourage customers to buy them. Filmin appears to have a _____ orientation.

• Task

• Production

• Sales

• Customer

Explain two relevant differentes between a sales oriented company and a marketing oriented company. Time 3 minutes.