Relationship Marketing

The objective of marketing is to have loyal customers who patronize the company’s products and/or services because of their consistency, predictability, and reliability.

• True

• False

Customer satisfaction is not the primary purpose of marketing.

• True

• False

Transactional marketing focuses more on long-term customer retention.

• True

• False

Customers should be treated as secondary and not partners in the buying and selling transaction.

• True

• False

Using various social media platforms could help in connecting and building long-lasting relationships with customer.

• True

• False

What is the first step in the marketing process?

• designing a marketing strategy

• creating a marketing program

• building relationship with customers

• understanding the market and customer

Which of the following is NOT a feature of relationship marketing?

• it is short term

• establish customer loyalty

• identifying target market to suit their needs

• open communication with customers

It is the amount of benefits a customer can get from a product/services.

• customer satisfaction

• customer value

• customer management

• customer loyalty

Which of the following is NOT a benefit of relationship marketing?

• increase marketing cost

• increase customer base

• repeat business

• minimize price sensitivity

Marketer must lower down price to increase its number of customers.

• True

• False