Sales Promotion

Which of the following is NOT a purpose of sales promotions?

• To entice people in.

• To boost sales figures.

• To attract first-time buyers

• To clear new stock.

How does a coupon work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

How does a loyalty scheme work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

How does a free sample work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

Some enterprises advertise sales promotions all year round, even though their prices rarely change.

• True

• False

An example of personal selling is…

• Trade shows
• Billboards
• Contests
• Magazines

If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion?

• Premiums
• Product Samples
• Incentives
• Promotional Tie-ins

What involves the use of incentives or interest-building activities to stimulate traffic or sales?

• adverising
• sales promotion
• image
• preselling

Anything of value that a customer receives in addition to the good or service purchased is called a:

• display
• premium
• sweepstakes
• contest

Free trial-size and travel-size are particularly useful in introducing new products.  These are called:

• premiums
• rebates
• samples
• sweepstakes