Ch 17 Understanding the Needs of a Customer Segment

Ch 17 Understanding the Needs of a Customer Segment

9th - 12th Grade

20 Qs

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Ch 17 Understanding the Needs of a Customer Segment

Ch 17 Understanding the Needs of a Customer Segment

Assessment

Quiz

Life Skills

9th - 12th Grade

Practice Problem

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Created by

Chanda Eager

Used 9+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Value is

the relative worth of something

the total worth of something

the profitable worth of something

the absolute worth of something

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following would not be considered a "feature" of a desert product (vs. a "benefit")?

inexpensive

sweet

creamy

tastes good

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When you think about buying an item, to buy a specific brand comes immediately to mind.

brand marketing

product share

market share

mind share

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a benefit--not a feature--of a flashlight?

on/off switch is big

provides strong illumination in the dark

grip is rubber

battery lasts long

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following would not be considered a product benefit?

saving time

reducing worry

eye-catching design

providing entertainment

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can a business use to show customers the features and benefits of its product?

labeling

advertising

packaging

all of these

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of item below would not be a good fit in the product mix for a makeup store?

lipstick

eyliner

makeup remover

trail mix

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