Ch 17 Understanding the Needs of a Customer Segment

Value is

• the relative worth of something

• the total worth of something

• the profitable worth of something

• the absolute worth of something

Which of the following would not be considered a "feature" of a desert product (vs. a "benefit")?

• inexpensive

• sweet

• creamy

• tastes good

When you think about buying an item, to buy a specific brand comes immediately to mind.

• brand marketing

• product share

• market share

• mind share

Which of the following is a benefit--not a feature--of a flashlight?

• on/off switch is big

• provides strong illumination in the dark

• grip is rubber

• battery lasts long

Which of the following would not be considered a product benefit?

• saving time

• reducing worry

• eye-catching design

• providing entertainment

What can a business use to show customers the features and benefits of its product?

• labeling

• advertising

• packaging

• all of these

Which of item below would not be a good fit in the product mix for a makeup store?

• lipstick

• eyliner

• makeup remover

• trail mix

PeachMe founder Luck Cooper is a dedicated philanthropist, meaning

• he commits time and money to helping solve social problems

• he runs a business that practices sustainability

• he consults with other entrepreneurs to help them be more profitable

• he travels extensively promoting his business

A value proposition is

• a short statement of the features a company provides for its customers

• a detailed report on the benefits a company provides to its customers

• a bargain a company provides to its customers

• a short statement of benefits a company provides to its customer

A successful brand is a marketing strategy that has

• promoted the company's features to consumers well

• tradmarked a business's logo

• created a positive emotional response in customers

• all of the answers