The Promotional Mix in Sports & Entertainment

The Promotional Mix in Sports & Entertainment

9th - 12th Grade

50 Qs

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The Promotional Mix in Sports & Entertainment

The Promotional Mix in Sports & Entertainment

Assessment

Quiz

Life Skills

9th - 12th Grade

Practice Problem

Hard

Created by

Heather Hunt-Castanon

Used 2+ times

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50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is any communication a business or organization uses to inform, persuade or remind customers about its products.

promotion

public relations

advertising

sales promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is the COMBINATION of advertising, personal selling, sales promotion, and public

relations that is used to communicate the business’s message.

Personal Selling Mix

Industrial Mix

Promotional Mix

Commercial Mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a TRUE statement about advertising?

Advertising is a recent phenomenon and has no historical roots.

Advertising has been around since ancient times.

Advertising is any free mention of a product by a sponsor.

Advertising occurs when a person helps someone make a purchase.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hundreds of years ago these individuals might stand at a busy street corner and shout about

the products or services available from their sponsors.

town advertiser

town mayor

town prince

town crier

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Joannes Guttenberg invented this around 1440 which moved society toward mass

communication, increased literacy, and the creation of printed advertising.

transistor radio

the telegraph

movable type

the alphabet

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is any paid form of non-personal promotion of ideas, goods or services by an identified sponsor.

personal selling

publicity

advertising

sales promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of promotion requires contact between a representative of the business and a potential customer.

personal selling

publicity

advertising

sales promotion

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