The Promotional Mix in Sports & Entertainment

This is any communication a business or organization uses to inform, persuade or remind customers about its products.

• promotion

• public relations

• advertising

• sales promotion

This is the COMBINATION of advertising, personal selling, sales promotion, and public

relations that is used to communicate the business’s message.

• Personal Selling Mix

• Industrial Mix

• Promotional Mix

• Commercial Mix

Which of the following is a TRUE statement about advertising?

• Advertising is a recent phenomenon and has no historical roots.

• Advertising has been around since ancient times.

• Advertising is any free mention of a product by a sponsor.

• Advertising occurs when a person helps someone make a purchase.

Hundreds of years ago these individuals might stand at a busy street corner and shout about

the products or services available from their sponsors.

• town advertiser

• town mayor

• town prince

• town crier

Joannes Guttenberg invented this around 1440 which moved society toward mass

communication, increased literacy, and the creation of printed advertising.

• transistor radio

• the telegraph

• movable type

• the alphabet

This is any paid form of non-personal promotion of ideas, goods or services by an identified sponsor.

• personal selling

• publicity

• advertising

• sales promotion

This type of promotion requires contact between a representative of the business and a potential customer.

• personal selling

• publicity

• advertising

• sales promotion

This person is the legal representative of an athlete or celebrity - they are sales people!

• wholesalers

• agents

• distributors

• merchants

These are activities that are designed to create a positive feeling toward the team, athlete or celebrity.

• personal selling

• public relations

• advertising

• sales promotion

This is the term used to describe the positive feeling that fans and potential customers have

toward the sports team, athlete, or celebrity.

• epiphany

• empathy

• goodwill

• sympathy