Importance of the Visitor Experience

Why experiences matter? (select the correct answers)

• Quality visitor experiences attract a higher yield for tourism

• Greater profitability

• Repeat visits

• Ongoing customer relationships

• Greater job satisfaction

The Zone of Tolerance is?

• The tolerance of pain from a terrible visitor experience.

• The levels of feeling associated with the experience.

• The tolerances of customers varies according to their experiences and preconceived expectations.

• The level of positive and negative cognitive associations and emotions tied to the experience.

What influences Visitor Experience? (select the correct answers)

• Design

• Image

• Service

• Length

• Friends

Two factors underpin the need to ensure customers are satisfied with their visit:

• Regular and repeat visits & Positive ‘WoM’ recommendations.

• Regular and repeat visits & Tourism interactions.

• Positive ‘WoM’ recommendations & Providing additional services.

• Spending of more money & Visitor length at locations.

So how can you manage these issues? (select the correct answers)

• Compromising the authenticity of the product and its portrayal to visitors.

• Demand-led measures.

• Supply-led measures.

• Addressing seasonality.

The Five Principles of Effective Interpretation are...

• Is not teaching in the academic sense

• Must be enjoyable for visitors

• Must be relevant for visitors

• Well organised

• Have a theme, not just a topic