Chapter 15 Distributing Products

Organizations that assist in moving goods and services from producers to businesses (B2B) and businesses to consumers (B2C)

A whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path from producers to consumers

Marketing intermediaries who bring buyers and sellers together and assist in negotating an exchange but don't take title to the goods.

A marketing intemediary that sells to other organizations.

An organization that sells to other organizations

Adding value to products by making them available when they are needed.

Adding value to products by having them where people want them.

Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service.

Adding value to products by opening two-way flows of information between marketing participants

Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time.