Understanding Bias

Opinion journalism seeks to... (check all that apply)

• inform you of facts

• present the reporter's viewpoint on an issue

• persuade you

• spark discussion

Check all of the the opinion news sources.

• opinion columns

• raw data sources

• political commentary

• newspaper editorials

News journalism seeks to... (check all that apply)

• inform us fairly & accurately

• include a wide range of voices

• allow us to draw our own conclusions

• should NOT include the voice of the reporter

Hard news journalists must strive to be __. (Check one.)

• headliners.

• subjective

• opinionated

• impartial

What is one blind spots for journalists? (Check one.)

• inadvertent judgments

• gathering facts in a legal manner

• seeking comments from any sources mentioned

• language, photos, and videos are free of bias

Code of Ethics include... (Check all that apply.)

• seeking the truth

• act independently

• minimize harm

• be accountable

Bias comes from... (Check all that apply.)

• cultural and socioeconomic factors

• upbringing & education

• life experiences

• race, ethnicity, & gender

Partisan news seeks to

• business or advertisers decide what gets reported

• insert race, gender, or ethnicity into the news

• insert the journalist's own political opinion

• try to appear unbiased & misrepresents facts

"Big Story" bias ...

• includes assumptions and misperceptions

• causes reporters to ignore key facts

• skews information

• uses race, gender, culture, or ethnicity

A news producer who gives more air time to his favored candidate is... (choose one.)

• partisan bias

• corporate bias

• "Big Story" bias

• demographic bias