Retail mix

________ is the value-creating activity in which a retailer makes available a wide range of products of different brands and prices at a single location (CLO1)

• Providing services

• Breaking bulk

• Providing assortments

• Holding inventory

• Exclusive dealing

A major value-providing activity performed by retailers is ________, so that products will be available when consumers want them (CLO1)

• breaking bulk

• holding inventory

• scrambled merchandising

• backward integration

• providing assortments

With respect to retailing, which of the following best defines assortment of merchandise? (CLO1)

• Each different item of merchandise offered by a retailer

• The number of different items offered in a merchandise category

• The number of merchandise categories a retailer offers

• Merchandise with minor mistakes in construction

• End-of-season merchandise that will not be used in following seasons

Which of the following differentiates a hypermarket from a supercenter? (CLO1)

• Hypermarkets do not offer self-service facilities, whereas supercenters offer self-service facilities to their customers

• Hypermarkets carry a larger proportion of food items, whereas supercenters carry a larger portion of non-food items

• Hypermarkets have a greater emphasis on dry groceries, whereas supercenters have a greater emphasis on perishables.

• Hypermarkets are very common in the United States, whereas supercenters are not common in the United States.

• Hypermarkets provide large parking facilities to its customers, whereas supercenters do not provide parking facilities to their customers.

After using her same car for 17 years, Tracey's mechanic told her that it would cost more to fix the transmission than what the car was worth. She decided it was time for a new car. In which stage of the buying process is Tracey involved? (CLO2)

• Product selection

• Need recognition

• Information search

• Product examination

• Product purchase

Burger King in RNR Sungai Buloh, Selangot, was not allowed to have a sign taller than 10 ft. and could not have any neon lights on the outside of the building. This is an example of the use of a...............(CLO2)

• building code.

• blue law

• licensing requirement.

• trading area code.

• common maintenance code.

Staple goods include milk and shampoo.

• True

• False

Fashion goods are items that are used at a consistent rate and replaced as they are used.

• True

• False

The merchandise mix is

• the variety of merchandise a store offers.

• the profit earned from sales.

• seasonal items sold at other times of the year.

• the customer services available at a store.

A specialty store will have

• shallow depth.

• wide breadth.

• narrow breadth.

• a merchandise mix similar to a department store.