business research methods

Secondary data can almost always be obtained more quickly and at a lower cost than __________data.

• Tertiary

• Collective

• Research

• Primary

Process of obtaining a numerical description of the extent to which a person or object possesses some characteristics

• Measurement

• Scaling

• Questionnaire

• Interview

Method that involves recording the behavioural pattern of people, objects and events in a systematic manner to obtain information about the phenomenon of interest

• Observation

• Online Survey

• Schedules

• Warranty Cards

Technique that allow several members of a hiring company to interview a job candidate at the same time is

• Panel Interview

• Self administered interview

• Mail Interview

• Electronic Interview

Qualitative methods are probably the oldest of all the scientific techniques, the method of qualitative research is:

• Questionnaire

• Attitude Scales

• Depth Interview

• Observation

The most common scales used in research are

• Ratio

• Ordinal

• Nominal

• All of the above

Electronic interview can be conducted by

• Telephonic

• Personal

• Fax

• All of the above

What are the two types of sampling methods?

• Random or probability sampling and non-probability sampling

• Probability sampling and random sampling

• Probability sampling and non-random sampling

• All of the above

A sample study is a study of

• Whole population

• Only representative items

• 51 items

• None of these

The process of selecting a number of participants for a study in such a way that they represent the larger group from which they were selected is known as

• Research Design

• Sampling

• Data collection

• Random assignment