Selling Techniques and e-commerce

What is an advantage of mail order shopping?

• customers have personal contact with sellers

• customers save on travelling costs

• goods are sold at very low prices

• sellers’ advertising costs are reduced

What is a reason for a business to introduce internet shopping?

• computer security

• global market

• high overheads

• speedy delivery

In which way is shopping on the Internet different from traditional shopping?

• accepts credit card payments

• offers cheaper prices

• operates without sales staff

• provides variety of goods

Why do consumers use the Internet to buy goods?

• able to try goods before buying

• all companies sell on the Internet

• no need to leave home

• prefer to buy goods from abroad

What advantage does Coolsounds Ltd have from selling its CDs and DVDs over the Internet?

• It avoids the high costs of e-commerce

• It does not need a website to advertise its products

• It gains access to a global market for music

• It has reduced the need to transport its products

What is meant by online shopping? (2 marks)

Describe two forms (types/examples) of home shopping. (4 marks)

How has e-commerce affected the retail trade? (4 marks)

_____________ means putting a trademark or name on a product, usually on the packaging. (1 mark)

_______________ comes in different forms, and help preserves goods, groups them and makes them more attractive to consumers. (1 mark)