Motivation and Innovation Theories

Which of the following is NOT a need as identified by Maslow?

• Esteem

• Social

• Hygiene

• Self-actualisation

Which of the following is a motivational factor, according to Herzberg's two-factor theory?

• Good wage or salary

• Good relationships with co-workers and boss

• Recognition

• Working condition: safe working environment

Which of the following is a definition of self-actualisation need?

• National minimum wage

• Sense of belonging

• Feeling secured

• Achieving one's innermost desire

According to Abraham Maslow, human needs can be divided into how many types?

• four

• five

• six

• seven

Whose theory was “Two factor Theory” satisfaction and dissatisfaction?

• Herzberg

• Mayo

• Taylor

• Locke

Which is innovation that occurs over time through series of small improvements?

• Radical innovation

• Architectural innovation

• Disruptive innovation

• Incremental innovation

Which is innovation that takes the components of a new product and resembles or redesigns them in a new way to introduce it to a new market?

• Architectural innovation

• Radical innovation

• Disruptive innovation

• Incremental innovation

Which is innovation that happens when a smaller business with fewer resources is able to successfully challenge an established business in the market by focusing on the market segment that is overlooked and then moving into the mass market?

• Disruptive innovation

• Architectural innovation

• Radical innovation

• Incremental innovation

Which innovation theory involves the harnessing of new technology and a new business model simultaneously. It also does not seek to take the market share of another business or product but rather to create an entirely new and currently non-existing market segment?

• Radical innovation

• Disruptive innovation

• Architectural innovation

• Incremental innovation

Which innovation theory could describe Gillette's innovation of the razor?

• Incremental innovation

• Radical innovation

• Architectural innovation

• Disruptive innovation