Social Media Lesson 2 Review

Which of the following is the role of a social media strategist?

• He/she is responsible for managing a social media tram for an organizational unit, or product line.

• He/she oversees the overall social media strategy for the company.

• He/she is responsible for developing the overall vision for how social media will support the company's mission, products & services.

• He/she manages the day-to-day activities on social media platforms.

What is the responsibility of a social media marketer?

• Managing social media advertising budgets.

• Tracking ad reporting campaign results.

• Selecting the most appropriate text, imaged, and multimedia to achieve social media goals.

• Optimizing blog content for search engines.

Which of the following is a disadvantage of social media in business?

• It is a possible lead generator beyond your scope of business.

• It is a possible disclosure of private information.

• It is free and therefore unreliable.

• It is increases exposure and awareness.

Which of the following is the social media equivalent of word-of-mouth advertising by which consumers share information about a company on social media?

• Consumer to Consumer

• Business to Consumer

• Business to Business

• Consumer to Business

The practice of employees being brand promoters is called:

• employee potential

• employee promotion

• employee advocacy

• employee empowerment

What is the first step in full-scale adoption of social media into any business?

• To develop a social media marketing team to make critical business decisions

• To determine the emotional and economic goals of the social media strategy

• To obtain owner, c-suite executive, or even board member buy-in

• To discuss and determine a social media budget for your company

Which attribute typically leads to high-performing cultures by allowing employees to think outside the box and suggest new procedures and practices?

• Be adaptive

• Empower employee innovation

• Provide an open and honest environment

• Encourage accountability and ownership

Which one of the following factors is most important when using social media in a business?

• Company size

• Company budget

• Company location

• Company Culture

Which of the following is a way a company can empower employees to be advocates on social media?

• Let the employee(s) decide which company values should be expressed on social media.

• Provide policies, guidelines, and best practices for social media use.

• Make sure employees obtain permission before posting content on a social media site

• Review employee posts before they submit on social media Websites.

Asking a large group of people to brainstorm new ideas for products, services, or even content, is known as:

• critiquing

• crowdshaping

• crowdsourcing

• innovation