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Unit 9 refresher

Authored by Natalie Alders

Education

Professional Development

15 Questions

Used 8+ times

Unit 9 refresher
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Business process of creating relationship with and satisfying customers.

Advertisement

Market research

Marketing

Market study

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

Advertisement

Marketing

Marketing Strategy

Marketing Plan

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

Marketing plan

Market research

Marketing strategy

Product testing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

Marketing plan

Market research

Marketing strategy

Product testing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of people who share one or more common characteristics, grouped together for marketing purposes

Advertising test

Brand awareness and reach

Market segmentation

Product testing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Paying to sponsor a sports or a charity event is .....

Display advertising

Outdoor advertising

Event Marketing

Social media advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pinterest, Instagram, Facebook are example of ........

Podcasts

Display advertising

Social media advertising

Video advertisements

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