The Promotional Mix

An image on a website trying to get you to buy a product would be...

• Advertising

• Personal Selling

• Public Relations

• Sales Promotion

To make your customers aware that your product exists is...

• Tricking

• Selling

• Promoting

• Telling

A coupon is an example of ____________

• Personal Selling

• Advertising

• Public Relations

• Sales Promotion

A company sponsoring a charity event, such as a 5K race, would be an example of...

• Public Relations

• Advertising

• Sales Promotion

• Personal Selling

Which part of the four P's of marketing effects the location and transportation of the product

• Place
• Planning
• Pricing
• Promotion

What does target market mean?

• the market that your product is in
• the consumers you want to buy your product
• those consumers who haven't bought your product
• the markets overseas

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

• presentation
• product
• place
• promotion

Air freight is most likely to be used for importing which of the following products?

• steel pipes
• cars
• wood pulp
• fresh flowers

What is not linked to place?

• Where the shop is
• Where the materials are
• What the product is

The underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees

• Endorsement

• Sponsorship

• Publicity

• Promotion