Marketing Final Review Assignment 2

Marketing Final Review Assignment 2

11th - 12th Grade

25 Qs

quiz-placeholder

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Marketing Final Review Assignment 2

Marketing Final Review Assignment 2

Assessment

Quiz

Other, Other

11th - 12th Grade

Practice Problem

Medium

Created by

Andrew C

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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is NOT a way you can segment a market?

Psychographic

Benefit

Qualitative

Usage

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Targeting a small group of consumers that use a product only because it makes them feel powerful is what type of segmentation?

Benefit

Demographic

Psycho graphic

Geographic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Targeting your "regulars" or loyal customers with a product is an example of what type of segmentation?

Psychographic

Demographic

Benefit

Usage

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Doing a "soft open" for a product or service just to see if it will do well when you launch it for real is called what?

Product Depth

Test Marketing

Brand Equity

Consideration Set

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Surveying a group of people asking what they think about an idea for a product.

Market Segmentation

Concept Testing

Customer Profile

Product Extension

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What characteristic best fits the Introduction stage of the Product Life Cycle?

Competition is at its lowest point

Prices are at their lowest point

Advertisements are in the remind stage

Sales of the product are increasing rapidly

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What characteristic best applies to the growth stage of the Product Life Cycle?

Competitors enter the market

Prices are at their highest point

New products are added to the product line

Saving money becomes an emphasis

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