Product Life Cycle

Which one is NOT a stage in the PLC?

• maturity

• decline

• growth

• development

Which stage has rapid sales?

• introduction

• maturity

• decline

• growth

Which stage has lots of competitors?

• growth

• maturity

• introduction

• decline

What is a product extension?

• longer production time

• products with extension features

• strategies to keep the product from declining

• products that keep going through the different stages

Which stage requires lots of advertising?

• introduction

• growth

• maturity

• decline

Which stage has the least production costs?

• introduction

• maturity

• decline

• growth

What stage would Netflix be in? Discussion.

• introduction

• growth

• maturity

• decline

What stage has numbers of prototypes?

• introduction

• growth

• maturity

• decline

What is happening at point F on the Product Life Cycle?

• Introduction
• Decline
• Maturity
• Growth

Which of these comments is most suitable for Growth?

• Heavy investment but no sales
• Sales are likely to be low as the product is new to the market
• Revenue is increasing as the product gains popularity
• Likely to be characterised as a dog in the Boston Matrix