SWOT Analysis

What is the purpose of performing a SWOT Analysis? (CRE)

• Identifies internal and external factors that may affect the business future performance.

• Access a organisations performance

• Evaluates whether the business venture is a good idea.

• Gives the management team a broader view on the potential opportunity

What does the acronym SWOT stands for?(EVA)

• Strengths, Weaknesses, Obligations, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Strengths, Weak points, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Time

Mr. Jonas has conducted a SWOT analysis for his restaurant. What should his next step be? (CRE)

• Making sure that weaknesses are offset by the strengths and threats are turned into opportunities.

• Making sure that weaknesses are offset by opportunities and threats are turned into strengths.

• Making sure that strengths are offset by weaknesses and opportunities and turned into threats.

• Making sure that opportunities are offset by threats and strengths are turned into weaknesses.

Mr. Jonas discovered that a new competitor has entered the market. At which stage of the SWOT analysis would this discovery probably be made? (ANA)

• Analysis of strengths

• Analysis of weaknesses

• Analysis of opportunities

• Analysis of threats

The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station.

• Strength

• Weakness

• Opportunity

• Threat

Due to an increase in disposable income (purchasing power) over the last six years, local residents have more money to spend on leisure activities.

• Strength

• Weakness

• Opportunity

• Threat

In general people are living longer and there are more local residents aged over fifty-five now than ever before.

• Strength

• Weakness

• Opportunity

• Threat

A change in customers' likes and interests may be seen as a/n

• Opportunity

• Strength

• Weakness

• Threat

Internal factors that may limit a company's ability to achieve its goals would be known as a

• Strength

• Weakness

• Opportunity

• Threat

If a business conducts a SWOT analysis to decide whether or not to expand, which of the following would be categorized as an opportunity?

• money is available for the expansion

• new competition could enter the market

• there is a potential for increased profits

• company expenses have increased