Consumer Attributes

The central question is, “Who am I?” or the self, and in what terms people describe themselves, their personalities, traits, and identities.

• Totally agree

• Agree

• May be

• Disagree

Did you listen to any episodes of the podcast I shared yesterday? Podcast: Choiceology

• Yes

• No

The self is shaped by the cultural context, and in turn it strongly influences social behavior in various ways.

• True

• False

"A person is an autonomous entity with a distinctive set of attributes, qualities, or processes." This is true in:

• Eastern Culture

• Western Culture

• Individualistic Culture

• Collectivistic Culture

"A person is an autonomous entity with a distinctive set of attributes, qualities, or processes." What does this mean? Give an example.

"Persons are fundamentally interdependent with one another. The self cannot be separated from others and the surrounding social context." This is true in:

• Western Culture

• Eastern Culture

• Individualistic Culture

• Collectivistic Culture

"Persons are fundamentally interdependent with one another. The self cannot be separated from others and the surrounding social context." Give an example to support this statement.

In general, American adults tend to rate themselves as more attractive and intelligent than average adults of other countries.

• True

• False

• I don't understand Americans.

• I don't know.

Within Japanese culture, self-criticism serves a functional purpose. It aids individuals in pointing at the areas in which they need to improve themselves.

• True

• False

• I don't understand Japanese people.

• I don't know.

A central aspect of Western marketing is the focus on product attributes that are to distinguish the user’s self from others. Why? Any examples comes in your head?