Crisis Communications

In a post-crisis review, you should identify how the crisis shaped a new _____ and to _____ anyone who assisted during the crisis.

• leadership, smile at

• company, apologize to

• crisis, not mention

• reality, thank

A reactive statement that includes remorse, responsibility, and repair is known as the _____.

• Three Rs of a Failure

• Three Rs of a Acknowledgement

• Three Rs of an Apology

• Three Rs of a Mistake

Which of the following is not true about a Hold Statement?

• It outlines an action plan.

• It confirms pertinent facts.

• It expresses empathy.

• It is long and complex.

You are looking for a candidate in your company to be the spokesperson to speak on behalf of the organization. Which of the following qualities would you look for in the spokesperson?

• The person uses slang when verbally communicating.

• The person can answer questions with compassion and empathy.

• The person's appearance can be disheveled.

• The person can appear anxious during a crisis.

Which of the four key groups in your company must be involved in a communication response for a severe and imminent threat?

• Legal staff

• Communication team

• Department heads

• Executive leadership

The flow of information during a crisis is _____.

• two-way directional

• one-directional

• unilateral

• multi-directional

Which of the following is considered as the top-level crisis?

• Public safety

• Organization's reputation

• Financial viability

A quick and confident response during a crisis can help (please tick all correct answers)

• position you as a source of facts

• show involvement and concern

• set the tone and direction for communication

• show that you care

The ideal crisis response time is...

• 1 hour

• 2 hours

• within 24 hours

• as quickly as possible and within 1 hour

When should a company respond to a crisis?

• gather all information before reacting

• in a day

• wait to see what happens

• immediately