Product Lifecycle Stage 2

Which of the following is not a stage in the product lifecycle?

• introduction

• advancement

• growth

• maturity

The horizontal (x) axis on a product lifecycle shows

• sales

• profit

• time

• development

The vertical (y) axis on a product lifecycle shows

• sales

• profit

• time

• product variations

At which stage of the lifecycle do sales rise at the fastest rate?

• development

• growth

• decline

• maturity

What can a company do when product is in decline? Select any four (4).

• remove from sale

• hire new developers

• new packaging

• new pricing strategies

• new product features

When a product is in decline and a company decides to carry out a new advertising campaign, this is

• an extension strategy

• a relaunch

• a development activity

• a growth strategy

Which stage of the lifecycle are competitors most likely to enter the market if the product is successful?

• introduction

• growth

• maturity

• decline

At what stage of the lifecycle are CDs/DVDs?

• decline

• development

• growth

• maturity

At what stage of the lifecycle are mobile phone apps?

• growth

• maturity

• decline

• introduction

At what stage are Nokia phones?

• Growth

• Development

• Maturity

• Decline