THE ROLE OF MARKETING

What is the main role of Marketing?

• Generate incomes for businesses.

• Selling and advertising.

• Promote products and persuade people.

• Satisfy consumer needs or demands.

What is the relationship between Marketing and Finance?

• The price of the products.

• Set appropriate budget to do marketing researches.

• There is not relationship.

• The payment of labors.

What is the relationship between Marketing and Human resources?

• There is no relationship

• Recruitment of extra labor force in sales and production departments due to the increase of sales in the company.

• The good environment in the company.

• More sale assistant to sale the products

What is the relationship between Marketing and Operation management?

• There is no relationship

• They work together to ensure that the products development meet the specifications of the customers.

• Operation department develops the product.

• Marketing department develops the product.

What is Marketing Mix?

• The combination of many ideas in publicity.

• The mix of businesses in the market.

• The mix of marketing researches.

• The mix of strategies applied in promoting a new product.

What are the four Ps of Marketing Mix of goods?

• Planning, preparing, production, promotion.

• Presentation, practice, production, planning.

• Price, product, promotion and place.

• Place, presentation, production, promotion

Marketing mix are the key elements of a marketing strategy that ensure the successful marketing of a product.

• TRUE

• FALSE

Key segment is a sub group of consumers with different tastes in a given market.

• TRUE

• FALSE

In selling goods, business can focus on specific characteristics that appeal to the customer.

• TRUE

• FALSE

Knowledge of market size assists firms in identifying their market growth and in calculating market share.

• TRUE

• FALSE