Public relations is about one-way communication from the business to stakeholders

• True

• False

When there is crisis management, the PR department identifies a possible problem and preempts negative publicity.

• True

• False

The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.

• True

• False

For public relations to be successful it should be:

• planned

• a management function

• two-way communication

• be in the interest of the public

• secretive

PR should be...

• systematic

• spontaneous

• chaotic

A stakeholder is... (choose the most correct answer)

• anybody who is affected by the business or who in turn could have an impact on the success of the business.

• someone who is either an employee, owner or customer of the business.

• anyone who lives in the community the business is physically located in.

• Anyone who has made an investment in the business.

Unions that represent employees are seen as...

• internal stakeholders.

• external stakeholders.

Shareholders are considered to be...

• internal stakeholders.

• external stakeholders.

Which of the following are external stakeholders?

• customers

• suppliers

• the media

• the product

Internal marketing is also known as .... marketing.