You have successfully installed the Contact Washing Machine Cloud app in your client's Eloqua instance; however, you cannot see it on the Campaign Canvas. Which step should you perform next in order to see it on the Campaign Canvas?

Click Check connection in the App screen.

Move your cursor over the Actions heading and click the right-arrow to show the extended Actions column.

In the Campaign settings, select Enable Connectors.

Your client has a list of URLs that need to be given a new page tag. Existing page tagging operations should not be affected when applying this tag. Which three elements/changes are needed to achieve this?

"Append existing page tags with uploaded spreadsheet" in the upload tags dialog box set to true

"Include pages that are part of an auto tagging rule" in the upload tags dialog box set to false

"Include pages that are part of an auto tagging rule" in the upload tags dialog box set to true

How can you assign specific security permissions to a single user?

Navigate to General Settings Configuration in the Security in Settings> Security and assign the necessary permissions.

Create that user as a contact, and on the preferences tab in the contact editor window, select the specific security permissions that you would want that person to have.

Add the individual to the Users folder under the Group tab, then modify the security settings for that user.

Create a security group with that specific user on it, and assign it to that user on the user editor window.

Your customer is running an event and has distributed the sign-up form to partner companies to use on their websites. Each partner company has your customer's Eloqua tracking script deployed on their website. For reporting purposes, how can the source of the form submission be determined without modifying the Eloqua Form?

Define a query string parameter and pass the information via the API to Eloqua via a form submission event.

Define a data lookup that pre populates the form with the relevant information.

Define a query string parameter and make sure it is included in the link to the partner's landing page where the sign-up form is hosted.

Define a query string parameter and make sure it is included in the distributed form code for inclusion on partner's landing page.

Your customer is currently running a campaign to all her marketing contacts. She wants to add a list of event attendees to this campaign and have them receive customized content. After loading the named of attendees to a shared list, what should you do next?

Use a decision step to send the contacts in the list to a program.

When building the campaign, add a decision step to check shared list membership.

Use "Insert to Campaign Step" from the Orchestration > Events menu.

When building the campaign, use the list membership to trigger dynamic content within the emails.

Your client has begun the IP warming process themselves, but are getting high bounce rates and spam complaints. Which three methods would you suggest to improve the success rate of IP warming?

Reduce image-to -text ratio in emails.

Review the criteria in the Segment used as the audience for the IP warming campaign.

Reduce amount of complex code in emails.

Remove the unsubscribe link from the footer.

Increase image-to -text ration in emails.

Your client is hosting a multisession event across several cities. During testing in Event Builder, you notice that registrants are not being correctly registered for their preferred session location. What should you do?

Check that the Contact Record's City field is mapped to the Session City field.

Check that the value in the form field mapped to the Session City contains the event's Session Name.

The records were Waitlisted and will be updated to Registered if other registrants cancel their registration.

Check that the value in the form field mapped to the Session City field is an exact match to the event's Session Name.

Which two steps should you take to identify the POD number of your client's instance?

Look at the URL of the Eloqua instance: secure.p0[pod number here].

Navigate to Admin> Company Defaults and observe the POD field.

Create an Eloqua support ticket and request this information.

Send an email to yourself from the Eloqua system and observe the headers.

Navigate to Assets> Email Defaults and observe the POD field.

Your client wants to include Industry in their scoring model. You notice that they have two fields for Industry: (image) How do you proceed before building and launching the scoring model?

Use the Industry field with "contains" operators to isolate the desired industries.

Use the Industry -Text field with "contains" operators to isolate the desired industries.

Look at the field population data and use the field with the highest % population.

Look at the field dependencies and discuss with the client how each field is being used.

How should you verify that SPF has been implemented correctly?

Send an email from the Eloqua system, then check the Email header for SPF= pass.

Send a Campaign and check the Email Bounceback reports afterwards.

Orchestration > Tools > Campaign Settings

Assets > Email Defaults > SPF pass status

Which three are features of Eloqua Engage?

The ability for Sales to include attachments in personalized emails

Reporting capabilities for Sales to see all email and web visit activity

The ability for Sales to add new contacts to the Eloqua database

The ability for Marketers to build segments for Sales and deploy emails on their behalf

The ability for Sales to customize and send marketing-approved emails

How should you configure an external call to work with Custom Object records?

Create an external call and set the datatype to Custom Record.

Create an external call and set the datatype to Data Card.

Create an external call and set the datatype to Contact, then ensure that linked data objects is selected.

Create an external call and set the datatype to User.

You notice that most of your client's contacts have 3 or 4 in their lead score. What are two possible reasons for this?

The scoring engine has not yet finished scoring the entire database.

The Engagement criteria is too strict.

The Profile criteria is too strict.

There is a low number of contacts in active campaigns.

The scoring model has not yet been activated.

Your client wants to roll out the new scoring model to a limited number of Salespeople to get feedback on the scoring criteria before sharing with all of Sales. Which two recommendations should you make to your client?

Use Eloqua security groups to control which Salespeople can see the new lead score during the roll out.

Map the new score into CRM, and during the roll-out period use CRM views and controls to ensure that the limited group of Sales sees the new score.

Sales and Marketing should agree on a date to revisit the scoring model and discuss their feedback and propose changes.

Do not yet map lead scores to CRM during the roll-out period. Marketing should analyze scored in Eloqua and share scoring reports with Sales for feedback about the new model.

You configured a query string parameter set and the associated reporting; however, no information is being captured. What should you check first to resolve the issue?

Check that a valid Display Map is configured in the query string configuration.

Check that the query string is part of a valid query string cluster.

Check that query strings are enabled.

Check that the tracking script is present on the target landing page.

You are a Customer Administrator. You create a new campaign and want to restrict who is able to edit, delete, and activate the campaign. What should you do after saving the campaign?

From the Setup> users area, edit access to Asset Creation in Security Group Overview.

By default, only the creator of the asset has full access and no further action is required.

From the campaign, edit access from the Permissions menu option.

From the campaign, edit access from the Settings menu option.

You notice that a Scoring Model has a high volume of contacts in Eloqua with a score of D. What are two reasons for this?

The contacts have not been scored yet.

The fields being scored contain many nonstandard values.

The contact has not yet performed an activity that would elevate the score.

There is another Scoring Model activated.

The fields being scored contain many blank values.

On the subscription management page, your client wants their Email Groups listed in this order: Weekly Newsletters Monthly Newsletters Events Product Updates How do you configure this?

Modify the html on the subscription management page to reorder the order of Email Groups.

Create the Email Groups in order listed. They will be displayed in the same order that they are created.

Edit the Name on each Email Group. Groups are displayed on the page alphanumerically based on this field.

Edit the Name as it appears to Contacts on each Email Group. Email Groups are displayed on the page alphanumerically based on this field.

Your customer has configured the following external call: What will this external call enable you to do?

When performing a list upload, data will be used to populate the Opportunity custom data object.

When manually adding contacts, the user will be able to add opportunity data.

When manually adding contacts, the user will be required to add opportunity data.

When performing a list upload, opportunity data will be automatically included if available.

While testing your client's Closed-Loop Reporting system, you notice that the report data Campaign ROI is inaccurate. What are two reasons for this?

The Campaign association is being associated through all Contacts on the Opportunity.

The client has chosen the Influenced attribution model.

Many campaigns are missing Actual Cost on the Campaign.

Some Opportunities are missing Amount.

The Campaign association is being associated through only the Primary Contact on the Opportunity.

You notice that one of the required email groups is not showing up on the subscription management page. What is causing this?

A subscription confirmation page has not been configured.

The "Include this Email group on the Subscription Management page" check box must be selected.

The email group has not been activated.

The email group title contains special characters.

Your client wants to change the font of the out-of-the box subscription management page to match the company branding guidelines. How do you configure this?

Navigate the Email Groups> Global Subscription Management > Edit& Preview Page.

Navigation to Setup> Display Formats and choose the desired font from the drop-down list.

Create a custom object to house the font style, then point the subscription page to the object.

Navigate to Setup> Company Defaults and choose the desired font form the drop-down list.

Your client's Sales team wants to know when their contacts or anyone from their contacts' domains visits your client's website. How should you enable this?

A client administrator must enable web alerts in Profiler settings, and then Sales should configure and manage their own web alerts in Profiler.

Sales should access web activity in either Engage reports or in Profiler.

A client administrator must enable web alerts in Profiler settings and then configure alerts for each Salesperson in Profiler.

Sales should access web activity in Engage reports.

Which client situation does not require a custom subscription management page?

A client has created distinct email groups for Newsletters, Product Updates, and Promotions.

A client has legal reasons to block customers from unsubscribing globally.

A client requires the Preference Center in English and Spanish.

A client has multiple distinct brands requiring individual pages.

You have been tasked to set up a Custom Object to automatically update linked Contact records whenever a new Custom Object record is created. The desired result is for the Opportunity Amount field's data to be present on the Contact object. Which setup should you perform to achieve this?

Set up a Custom Object Record Service for Modified Data Processing Step: Add to Step in Program Builder Optional Parameter: Opportunity Amount

Set up a Custom Object Record Service for Modified Data Processing Step: Run Integration Rules Optional Parameter: Opportunity Amount

Set up a Custom Object Record Service for Modified Data Processing Step: Save to Contact Table Optional Parameter: Opportunity Amount

Set up a Custom Object Record Service for New Data Processing Step: Run Integration Rules Optional Parameter: Opportunity Amount

Set up a Custom Object Record Service for New Data Processing Step: Add to Step in Program Builder Optional Parameter: Opportunity Amount

Your customer has the following campaign requirements: -Display a header image that changes depending on what industry sector the recipient belongs to. -An email that will only be sent to recipients who attended an offline event. -An email that will only be sent to recipients who have a valid phone number. Which three campaign elements should be used to accomplish this?

A decision element that compares list membership

A decision element that compares contact fields

A decision element that compares segment membership

An email containing dynamic content

An email containing a query string web link

Where can you create or manage security groups?

Settings> Setup> Email Defaults

Settings> Setup> Email Batch Control

In which two ways can you customize email content by using a custom object record?

Insert a field merge into the email.

Edit the HTML to allow customization based on contact field values.

Set dynamic content rules based on a contact's Account filed value.

Link the email to the segment you wish to target in your campaign. By providing references to a custom object, the email will be personalized.

Set dynamic content rules based on a linked contact's custom object filed value.

Your client wants to allow email recipients to globally opt-out directly from the footer of an email with a single click. Which type of link should you use?

A system Action Unsubscribe from Email Group link

A System Action Unsubscribe from All link

A query string with the email address

Your customer wants to track display ads that are driving the most traffic to a form. You configure JavaScript to capture the lead source from query strings; however, during testing, no information is being passed along. What is the reason for this?

The browser used for testing have JavaScript disabled.

You must update the Query String names to reflect Eloqua default names.

You must change the default form field HTML name to Campaign_ID.

Eloqua query strings can only be used to track email-based lead sources.

What is the process to activate this green check mark?

Your client must complete the Branded Bounceback Address Configuration Workbook and submit this to Oracle support. After Oracle has created the bounceback domain, the green check mark will appear in Assets> Email Setup> Email Defaults.

Your client must complete the Branded Bounceback Address Configuration Workbook. You can then use the values from this document to configure the bounceback domain in Assets> Email Setup> Email Defaults.

Your client must compete the Branded Bounceback Address Configuration Workbook. You can then use the values from this document to configure the bounceback domain in Setup> Company Defaults.

Your client will provide you with access to their DNS control panel. Use the values from the DNS control panel to configure the bounceback domain in Assets> Email Setup> Email Defaults.

The default Reply-To email address needs to be specified in Assets> Email Setup> Email Defaults. This email address must be a valid email address.

Your client is ready to change several of their Opportunity Stages in CRM, and you need to ensure Closed- Loop Reporting is not interrupted. Which set of changes is necessary in Eloqua?

Temporarily disable all auto-synchs. Delete the old Opportunity Stages. Set the new Opportunity Stages by copying and pasting them exactly ads they appear in CRM.

Temporarily disable the Get Opportunities auto-synch. Delete the old Opportunity Stages. Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.

Temporarily disable the Get Opportunities auto-synch. Disable the Old Opportunity Stages. Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.

Temporarily disable all auto-synchs. Disable the old Opportunity Stages. Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.

Your client wants their users to log in to Eloqua using their proprietary Single-On (SSO) product. Which step is unnecessary when you configure this?

Add or upload a new Identity provider from the Single Sign-On area.

Contact Eloqua Support for final testing and verification.

Determine the Identity Provider Location and Mapping.

Verify that the client's SSO authentication is supported by Eloqua.

You have set up a Campaign Approval workflow for your client, but they inform you that they cannot see the approvals feature in a campaign they are finalizing for launch. Which two aspects should you ensure?

Check that the campaign is not using External Activities.

Check that the user's security group has Campaign Approvals enabled.

Make sure that all campaigns in the install are deactivated.

Verify that the campaign is a Multi-Step campaign.

Verify that the campaign is a Simple Email campaign.

Your client has a list of tradeshow attendees. You used External Activities to generate campaign responses for those attendees who requested a demonstration. However, the next day your client has noticed that the campaign responses are not showing up in CRM. What is the reason for this?

There are steps missing from the Campaign Canvas.

The data format on the External Asset upload file was after today's date.

The name of the External Asset does not exactly match the name of the Campaign.

The Last CRM Campaign ID was not uploaded onto the Contract Record.

Your customer has content from multiple marketing channels and needs to record the channel from which visitors are coming. How can this be accomplished?

Configure a query string parameter in Eloqua and include the required value on the inbound links.

Configure the tracking script to capture and send the referral data via the elq_x_value method.

Configure a query string parameter on the inbound links and create an update rule to capture the required value.

The origin of visitors to an Eloqua-enabled landing page is tracked automatically.

Your client wants a Data Export set up that only export Contacts that were recently updated through Eloqua data from a particular Segment. In the Data tab of the Data Export, which three options should you ensure are selected to achieve this?

Data set: Only records changed since last run

Your customer requires that certain users are notified each time a specific Eloqua form is submitted. How can this be achieved?

Email notification can be set in the form defaults configuration.

Email notification can be set by editing the form settings.

Email notification can be set by editing the appropriate campaign step.

Email notification can be set by editing the appropriate form processing step.

How should you write a status of Not Started for all form submit activities that Eloqua writes to a CRM system?

Edit external calls to change the value from Completed to Not Started and document this on the Activities tab of the client's field mapping spreadsheet.

Contact Eloqua Product Support to have this changed in the back end.

Add an update rule to Program Builder to populate Status before the Integration Events fire.

Do nothing. Activity values cannot be modified.

Oracle CX Marketing Eloqua

Authored by Adrián Murillo

Professional Development

Used 45+ times

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142 questions

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MULTIPLE CHOICE QUESTION

2 mins • 1 pt

You are mapping the fields in the "Create Lead" external call, but do not see "Lead Source Most Recent" on the list of CRM fields. After confirming with the client that they have created the field in CRM with the appropriate security settings, what do you do?

Return the CRM Integration Setup wizard.

Reset the CRM Integration user password.

Refresh the list of CRM fields from the field mapping screen.

Contact Eloqua Product Support to make the field visible in Eloqua.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?

Use Advanced segmentation to better target the audience.

Use Dynamic Content to capture additional audience data.

Use Form Validation to improve the quality of incoming data.

Use Progressive Profiling to increase data collection from web forms.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

How do you send a fixed value from an external form to Eloqua for reporting purposes?

In Form Design, create an Extended Contact Info Field Group.

Configure a form processing step to Post Data to Server.

Add a hidden field to the form with the required value. Posting to this form will also submit the required value.

When the page loads, submit a http request to the API and send the desired value.

Configure a form processing step to Run Integration Rules.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Your client links Opportunities in CRM to all contacts associated with an account. How do you configure the inbound synch of data?

Through an auto synch where purpose of upload is "Add Opportunities to the database" and another with "Link these opportunities to contact through accounts"

Through an auto synch where purpose of upload is "Add Opportunities to the database" and another with "Link these opportunities to primary contacts on accounts"

Through an auto synch where purpose of upload is "Add Opportunities to the database"

Through an auto synch where purpose of upload is "Add Opportunities to the database" and another with "Link these opportunities to contacts"

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page.
How do you configure this?

Edit the hyperlink on the email footers to pass an image query string through when the link is clicked.

Create a landing page with a custom subscription form.

Upload a single image with all logos to the Company Defaults area.

Create dynamic content and add it to the subscription management page.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

One of the customer's marketing teams are complaining that emails are being delivered outside the sending window specified during campaign configuration. What is causing this issue?

The marketing team are working with a VPN which is causing the issue.

The user who created the campaign is in a security group that does not have permission to override the default sending window.

The default sending window is set to override individual campaign settings.

The timezone is not set to the same location as the marketing team.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A visitor submits a form requesting information on a product in their industry. You have a list of industries with the corresponding email names in the next column.
In the Form Processing steps, how should you dynamically define the email they receive based on their industry?

Send Notification Email > Always send the same email

Send Notification Email > use a picklist to select the email > Choose field: Industry> use a lookup table

Send Submitter an Email> Always send the same email

Send Submitter an Email > Use a picklist to select the email > Choose form field: Industry> Use a lookup table

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Oracle CX Marketing Eloqua

You are mapping the fields in the "Create Lead" external call, but do not see "Lead Source Most Recent" on the list of CRM fields. After confirming with the client that they have created the field in CRM with the appropriate security settings, what do you do?

Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?

How do you send a fixed value from an external form to Eloqua for reporting purposes?

Your client links Opportunities in CRM to all contacts associated with an account. How do you configure the inbound synch of data?

While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page.How do you configure this?

One of the customer's marketing teams are complaining that emails are being delivered outside the sending window specified during campaign configuration. What is causing this issue?

A visitor submits a form requesting information on a product in their industry. You have a list of industries with the corresponding email names in the next column.In the Form Processing steps, how should you dynamically define the email they receive based on their industry?

You have successfully installed the Contact Washing Machine Cloud app in your client's Eloqua instance; however, you cannot see it on the Campaign Canvas.Which step should you perform next in order to see it on the Campaign Canvas?

Which three custom web links can be generated by Eloqua to be included in a CRM?

Your client has a list of URLs that need to be given a new page tag. Existing page tagging operations should not be affected when applying this tag.Which three elements/changes are needed to achieve this?

Access all questions and much more by creating a free account

Similar Resources on Wayground

Popular Resources on Wayground

Discover more resources for Professional Development

While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page.
How do you configure this?

A visitor submits a form requesting information on a product in their industry. You have a list of industries with the corresponding email names in the next column.
In the Form Processing steps, how should you dynamically define the email they receive based on their industry?

You have successfully installed the Contact Washing Machine Cloud app in your client's Eloqua instance; however, you cannot see it on the Campaign Canvas.
Which step should you perform next in order to see it on the Campaign Canvas?

Your client has a list of URLs that need to be given a new page tag. Existing page tagging operations should not be affected when applying this tag.
Which three elements/changes are needed to achieve this?