Mass Media XII 1.3 Advertising

The art of establishing a relationship between a product and its potential consumers. It creates the need in the consumers, gets them interested in its features and directly or indirectly informs them as to how the product is better than those of its competitors.

• Product Advertising

• Institutional Advertising

• Public Service Advertising

• Advocacy Advertising

The basic purpose here is to promote the image of the company. Often some progressive causes like support to community based programmes, environment, gender issues are taken up as a part of the values of the company.

• Public Service Advertising

• Institutional Advertising

• Product advertising

• Advocacy Advertising

An activity by an individual or by a group that seeks to influence public opinion on matters of public importance such as electoral reforms. The idea is to raise a public debate through media within the Governmental institutions.

• Institutional Advertising

• Advocacy Advertising

• Public Service Advertising

• Product Advertising

what do we call when we compare one brand directly or indirectly with one or more competing brands?

• Cooperative Advertising

• Advocacy Advertising

• Comparative Advertising

• Institutional Advertising

What do we call it when advertising system allows two parties to share advertising costs.

• Comparative Advertising

• Cooperative Advertising

• Advocacy Advertising

• Institutional Advertising

Which Advertising is being used to target impulsive buying. Something attracts our attention and we end up buying it as an on the spot decision.

• Point-of-Purchase Advertising

• Informational Advertising

• Cooperative Advertising

• Comparative Advertising

When sport utility vehicles (SUVs) were first introduced, the car manufacturers used this strategy quite successfully.

• Product Advertising

• Comparative Advertising

• Cooperative Advertising

• Informational Advertising

The most direct and personal form of advertisement that uses mass media.

• Informational Advertising

• Product Advertising

• Direct mail

• Cooperative Advertising

Every campaign 'pitches' itself at a level depending upon its purpose. If it is the introducing a new product in a competitive market, then it will be

• An Aggressive Campaign

• Not Aggressive Campaign

Which type of Advertising typically involves generating and transmitting short and precise messages regarding a cause or a problem.

• Advocacy Advertising

• Public Service Advertising

• Product Advertising

• Informational Advertising