What is one of the things that AI can achieve for marketing managers?

• Gain a more complete understanding of consumers

• Optimize the effectiveness of traditional advertising campaigns

• Create detailed consumer profiles

• Interact with consumers in real-time

How can AI help marketing managers modify their message or special offer?

• By monitoring consumer preferences

• By analyzing consumer word searches

• By creating detailed consumer profiles

• By interacting with consumers in real-time

What can AI analyze to optimize the effectiveness of digital advertising campaigns?

• Consumer word searches, social profiles, and other online data

• Consumer buying habits and preferences

• Consumer feedback and reviews

• Consumer demographics and psychographics

What is one of the great advances in AI analysis of consumer-related data?

• Personalization of the media message about a product

• Optimization of traditional advertising campaigns

• Real-time interaction with consumers

• Identification of consumer trends

What is one of the possible limitations of using AI in marketing?

• Consumer resistance to data being collected and used

• Lack of management supervision and control

• Lack of significant investments in data collection

• Lack of human creativity and imagination

What may lead to pressure-group activity against businesses dependent on big data?

• Consumer resistance to data being collected and used

• Lack of management supervision and control

• Lack of significant investments in data collection

• Lack of human creativity and imagination

What is still required despite the use of AI in marketing?

• Management supervision and control

• Consumer resistance to data being collected and used

• Significant investments in data collection

• Human creativity and imagination

What does AI analysis of huge blocks of data allow brand marketing to do?

• Interact with consumers exactly when they are making purchasing decisions

• Gain a more complete understanding of consumers

• Optimize the effectiveness of traditional advertising campaigns

• Create detailed consumer profiles

What can AI's analysis of huge blocks of data identify?

• Trends

• Consumer preferences

• Consumer demographics

• Consumer feedback

What can real-time interaction through an online conversation at the precise moment of purchase or decision-making directly influence?

• Which product is bought

• Consumer preferences

• Consumer demographics

• Consumer feedback