Advertising techniques - Vocabulary

Choose the synomym that matches the word in capital letters:

I don't like negative advertising. I can't understand its APPEAL.

• attraction

• title

• product

Choose the synomym that matches the word in capital letters:

This BRAND of toothpaste is the best one on the market.

• design

• management

• kind

Choose the synomym that matches the word in capital letters:

The ad CAMPAIGN was expensive, but it didn't produce great results.

• promotion

• sample

• poster

Choose the synomym that matches the word in capital letters:

Many ads CLAIM that products have fantastic benefits, but don't give any proof.

• imagine

• state

• suppose

We need to come up with a JINGLE that people will like and sing along to.

• concept

• message

• song

Choose the synomym that matches the word in capital letters:

Everyone wore T-shirts showing the company's new LOGO of a jumping tiger.

• product

• design

• example

Choose the synomym that matches the word in capital letters:

The company wore the award for the most MEMORABLE ad of the year.

• current

• unforgettable

• exciting

Choose the synomym that matches the word in capital letters:

Advertisers use several techniques to PERSUADE consumers to buy certain products.

• support

• instruct

• convince

Choose the synomym that matches the word in capital letters:

Ads often try to RELATE TO us on an emotional level.

• reply to

• connect with

• help

Choose the synomym that matches the word in capital letters:

The SLOGAN for the new sports car will be "Live life to the max."

• advertising phrase

• news story

• pop song