Media Literacy

What is the definition for media?

• The newspaper and books.

• Facebook, twitter, instagram.

• Means of communication or ways that people communicate.

• something that is in the middle.

Which is NOT a digital media?

• ESPN TV

• Twitter

• TIME Magazine

• Google

True or false: Media can persuade you to do something?

• True

• False

The owner of a popular diaper company made a commercial about their diapers. The intended audience is more than likely....

• Third Graders

• Parents

• Babies

• Elderly

Who is this message most likely written for?

• Teachers
• Dogs
• Doctors
• Children

To convince someone to do or think something means to ____________.

• persuade

• tricky

• personification

• sneaky

Advertisements trying to make people connect with their ads by using sadness, fear, humor, worry, and the need to belong/fit in.

• Glittering Generalities
• Bandwagon
• Appeal to Emotion
• Name Calling

A technique in advertising where a celebrity or famous person says they use or enjoy a certain product or service.

• Bandwagon
• Testimonal
• Appeal to Snobbery
• Celebrity spokesperson

Websites, magazines, news, games, tv shows, and advertisements are all types of

• Illustrations
• Social Networks
• Media
• Technology

What is most likely the message of this advertisement?

• If you drink Coke Zero you will become a man.
• Coke Zero helps you be elegant, brave and charming.
• Coke Zero is for secret agents like 007