Classification of Consumer Goods

The demand for _____________ products in relatively infrequent.

• Shopping

• Speciality

• Convenience

• Unsought

Which of the following products is most likely to be purchased through routine decision making

• Televsion

• Soft Drink

• Shirt

• Car

Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need

• Idea

• Demand

• Product

• Service

These cannot be produced and stored in anticipation of demand:

• Product

• Services

• Both of the above

• None of the above

All of the following are the examples of unsought goods except:

• Course Books

• Encyclopedia

• Funeral Plots

• Insurance Policy

Sharon called several airlines to compare rates and choose a flight on Emirates Airlines as it had a better reputation for service and competitive prices. The airline ticket is an example of:

• Convenience

• Specialty

• Shopping

• Unsought

Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.

• True

• False

___________ are those which exist but the consumers do not want to purchase them but might eventually purchase them.

_____________ are the products that are considered to be unlike or non-standardized.

__________ are those good that a consumer purchases without any planning or search efforts

• Impulse Goods

• Emergency Goods

• Staple Goods