Disney Marketing Operations Quiz

What is the correct definition of Marketing?

• Is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing

  definition is "process"; marketing involves

  researching, promoting, selling, and distributing your products or services.

• The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large"

Which of the following best describes cable TV advertising:

• Production can cost between $500 and $1,200 per spot

• It reaches narrowly defined audiences within special-interest programming

• Time is sold by geographic zone

• All of the above

Which of the next skills you consider are expected from Disney for the Partner Creative, Sr. Manager Disney + directive?

• Strong experience in Creative and art direction.

• Advanced level of French

• Some experience with photo and video editing tools is a plus.

• At least 5 years as Business Support for a big brand

• Bachelor’s degree in Marketing, Communication or similar careers.

Choose the advertising medium that influences the most local purchase decisions:

• Local newspaper

• Local radio

• Local online ads

• Local TV

This new advertising medium is the nation's second fastest growing (after the internet), is highly effective, extremely low cost, and is available in virtually every city and town. Which one is it?

• Cable Television

• Cinema advertising

• Ads in supermarket

• Ads on cars

When placing a print ad campaign, the term "frequency" applies to what?

• The number of times your ads runs

• How often you change ads

• The number of times your target audiences sees your ads

• The number of different publications that carry your ads

What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?

• 40 percent

• 25 percent

• 75 percent

• Non of the above

What was the first Disney movie set in a real country besides the USA?

• Dumbo

• Three Caballeros

• Cinderella

• Saludos Amigos

What popular snack food was invented at Disneyland?

• Funnel cake

• Doritos

• Popcorn

• Churros

Organize the following steps in the order that you consider correct of the “Managing Strategic Partner Relationships”

a) Define a clear strategy and plans for the strategic relationship.

b)Develop and maintain strong individual relationships with your strategic partner and its stakeholders.

c) Obtain a deep analytical understanding of your strategic partner and the relationship.

d)Regularly refresh, adapt your approach to the strategic relationship.

e) Ensure strong governance, monitoring and evaluation of the strategic relationship.

• b,c,a,e,d

• a,e,b,c,d

• a,b,c,e,d