Chapter 1

What is digital marketing

• Digital marketing encompasses all marketing efforts that use an electronic device or the internet.

• Digital marketing encompasses all marketing efforts that are not use an electronic device or the internet.

• Digital marketing encompasses all marketing efforts that use traditional ways.

• None of the above

Types of Digital Marketing, except

• Search Engine Optimization (SEO)

• Social Media Marketing

• Affiliate Marketing

• Marketing manager

What is SEO

• process of making a webinar

• process of optimizing your online content

• process of making a web page messy to find, messy to crawl, and messy to categorize.

• none of the above

________ is the act of using paid strategies to increase search visibility.

• SEO

• Brand ads

• SEM

• Opt-in Email

Marketing is the management process responsible for ______, anticipating and satisfying customer requirements profitably.

• listening

• answering

• identifying

• imaging

The benefit of digital marketing that involves interactivity with web users, for example through survey and polls, is known as the ______ benefit.

• sizzle

• serve

• save

• speak

______________ is a digital communications technique which involves improving visibility and monitoring sentiment within social networks and blogs.

• online PR

• opt-in email

• broadcasting

• banner ads

Viral marketing is define as

• renting lists or placing ads in third-party e-newsletters or the use of an in-house list for customer activation and retention.

• online word of mouth – messages are forwarded to help achieve awareness and, in some case, drive response

• using banners and rich media to achieve brand awareness and encourage click through to a target site

• none of the above

RACE stand for

• Rich, Act,Convert,Engage

• Race, Act,Convert,Engage

• Road, Act,Converter,Engage

• Reach, Act,Convert,Engage

Engage is where the marketer _________

• build customer relationships through time to achieve retention goals.

• achieve conversion to marketing goals such as new fans, leads or sales on web presences and offline

• engage audience with brand on its website or other online presence to encourage them to act or interact with a company or other customers.

• build awareness of a brand, its products and services on other sites and in offline media and build traffic by driving visits to web presences.