Component 3 - Promotion Quiz (KO1/Block 1)

Which of the following is an immediate aim in carrying out promotion?

• Increase Profits

• Increase prices overtime

• Make People aware of the business and improve brand image

• Reduce Costs

Which of the following refers to the techniques used to communicate with customers?

• Promotional benefits

• Media

• Promotional Mix

• Advertising

Moving images, print, ambient, digital and audio are all types of ___________.

• Sales Promotions

• Personal Selling

• Public Relations

• Advertising

When sales agents contact customers directly they are using ____________.

• Advertising

• Sales Promotions

• Personal Selling

• Public Relations

Using press releases, exhibitions, sponsorship or promotional stunts are all examples of _________________.

• Advertising

• Sales Promotion

• Personal Selling

• Public Relations

This method of promotion will allow customers to ask questions and give feedback, enabling sales staff to gain a better understanding of customer needs. It is _______.

• Advertising

• Sales Promotions

• Personal Selling

• Public Relations

Using mail order catalogues, magazines, telemarketing & digital mail are all types of

• Sales Promotion

• Personal Selling

• Public Relations

• Direct Marketing

Using Public Relations usually has the clear purpose of _________.

• Generating positive brand image

• Persuading people to make purchases

• Better understanding customer

• Introducing customers to a new product

Direct marketing occurs when a business uses which of the following methods?

• Print and billboard advertising

• BOGOF's, loyalty schemes

• Email or video conferencing

• Direct mail, catalogues

What do the following terms refer to? Moving Images, Print, Ambient, Digital, Audio

• Advertising Methods

• Sales Promotion Methods

• Personal Selling Methods