Component 3 - Promotion Quiz (KO1/Block 1)

Component 3 - Promotion Quiz (KO1/Block 1)

1st - 12th Grade

10 Qs

quiz-placeholder

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Component 3 - Promotion Quiz (KO1/Block 1)

Component 3 - Promotion Quiz (KO1/Block 1)

Assessment

Quiz

Business

1st - 12th Grade

Medium

Created by

Benjamin Grange

Used 61+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is an immediate aim in carrying out promotion?

Increase Profits

Increase prices overtime

Make People aware of the business and improve brand image

Reduce Costs

2.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Which of the following refers to the techniques used to communicate with customers?

Promotional benefits

Media

Promotional Mix

Advertising

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Moving images, print, ambient, digital and audio are all types of ___________.

Sales Promotions

Personal Selling

Public Relations

Advertising

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When sales agents contact customers directly they are using ____________.

Advertising

Sales Promotions

Personal Selling

Public Relations

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Using press releases, exhibitions, sponsorship or promotional stunts are all examples of _________________.

Advertising

Sales Promotion

Personal Selling

Public Relations

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This method of promotion will allow customers to ask questions and give feedback, enabling sales staff to gain a better understanding of customer needs. It is _______.

Advertising

Sales Promotions

Personal Selling

Public Relations

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Using mail order catalogues, magazines, telemarketing & digital mail are all types of

Sales Promotion

Personal Selling

Public Relations

Direct Marketing

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