Promotional Mix

Which of these is not part of the "Promotional Mix

• Advertising

• Sales Promotion

• Cost Cutting

• Direct Marketing

Direct mail is an example of

(a)  

A small business in the local area who offers delivery groceries have reopened after lock down and need a way of communicating to customers that they are operating again. Which would be the best format to communicate to customers who are still stuck in their homes

• Telephone calls

• Free samples

• Leaflets

• Advert in a magazine

Which of the following advertising examples are in the category of public space ambient

• Dominos Brand on Pizza Box

• Radio advert promoting a BOGOF offer on Rice Krispies

• Film Poster on Side of Double Decker Bus in London

• Billboard beside Hillsborough Promoting Championship Football

Which of these is an advantage of using a Printed Advert such as a local newspaper

• Cheap and easy to make

• Can reach an international audience in a quick turn around

• Targets all potential customers

• They are a credible (trusted) form of promotion

The message of an advert is

• what you want to tell them

• how you will tell them

• who you will tell

• the price of products

Generally television adverts cost (a)   than radio adverts

If a customer has received an email offering them a specific offer due to the products they have bought before, this would be an example of?

• Public Relation

• Sales Promotion

• Printed Advert

• Direct marketing

The medium of an advert is

• How you will tell them

• What you will tell them

• Who you will tell

• The price of the products

A company who sells luxury biscuits are having difficulties selling their products. They know their product is really high quality but quite expensive and customers don't seem to trust it. For a product like this how would you help to increase sales?

• Loyalty Scheme

• Free Samples

• Phone calls to speak directly to customers

• Radio Advert