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Promotional Mix

Authored by maltby cab

Business

1st Grade

Used 12+ times

Promotional Mix
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is not part of the "Promotional Mix

Advertising

Sales Promotion

Cost Cutting

Direct Marketing

2.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Direct mail is an example of

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A small business in the local area who offers delivery groceries have reopened after lock down and need a way of communicating to customers that they are operating again. Which would be the best format to communicate to customers who are still stuck in their homes

Telephone calls

Free samples

Leaflets

Advert in a magazine

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following advertising examples are in the category of public space ambient

Dominos Brand on Pizza Box

Radio advert promoting a BOGOF offer on Rice Krispies

Film Poster on Side of Double Decker Bus in London

Billboard beside Hillsborough Promoting Championship Football

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is an advantage of using a Printed Advert such as a local newspaper

Cheap and easy to make

Can reach an international audience in a quick turn around

Targets all potential customers

They are a credible (trusted) form of promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The message of an advert is

what you want to tell them

how you will tell them

who you will tell

the price of products

7.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Generally television adverts cost __________ than radio adverts

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